Results of operations (earnings) · run dated 2026-08-14

How much does a stock typically move on the day a company reports earnings?

What the move actually looks like

The mechanism, before the headline number: when the move happens, whether it started early, and whether it lasts.
QuestionWhat the data says
How much lands before the open? About 55% of the typical move on the filing day happens overnight, between the previous close and the open, rather than during the trading session. By the time the market opens, most of the reaction to this kind of filing has already happened.
Did it move before the filing? +0.13% over the week before filing, against +0.12% over an earlier baseline stretch of the same earnings filings — both small next to the reaction itself, so the filing looks like the moment the information arrives.
Does the first move hold? -0.31% over the two weeks after the initial reaction, against a filing-day move of -0.15% — so the first move largely stands rather than unwinding.

These three are descriptive figures covering every filing in this category (11,235 of them), which is why their sample size differs from the validated figure below — that one is measured on the discovery slice and re-tested on two holdouts. No significance is claimed for the three above, and the pre-filing figure is shown against its own control window rather than as a finding in its own right.

The headline number

+6.10%
typical size of the move on the filing day itself, ignoring direction, across 11,241 filings

The typical move is +6.10% on the filing day itself, measured without regard to direction, across 11,241 filings (run dated 2026-08-14). The average direction over the same filings is -0.15%, which is close to nothing — large moves in both directions cancel out.

This is the dataset's positive control: earnings days are known in the finance literature to produce large moves, so if this measurement had come back small it would have meant the pipeline was broken rather than the literature being wrong. It also shows why direction and size are separate questions — the typical move is large while the average direction is close to nothing.

The figures

Average move is direction-sensitive, so opposite reactions cancel out. Typical size ignores direction and measures how big the move was either way — the two answer different questions.
WindowAverage moveTypical size of moveFilings
filing day-0.15%+6.10%11,241
filing day + 1-0.20%+6.62%11,241
filing day + 5-0.36%+7.49%11,241

How this was measured

This category is the official SEC item code as the company filed it. No reading of the filing text is involved, so the category rests on filing metadata alone.

For each filing we compare the stock's actual return against what that specific stock would have been expected to return given how the market moved that day. The expectation comes from the stock's own prior trading history, fitted over a window that ends well before the filing, so the filing itself cannot influence its own benchmark. The difference between actual and expected is the abnormal return, and the figures above are averages of that difference, in percentage points.

Many categories are tested at the same time, so the results are corrected for multiple comparisons. Direction and size are corrected as separate families. The windows before the filing are corrected as a family of their own. Figures from different families are not comparable to each other.

Why the holdout columns matter

A pattern found by searching a dataset will often not survive being tested on data it was not found in. Every finding on this page was discovered on one slice, frozen as a written prediction, and then tested on two untouched slices: later filings the discovery step never saw, and a separate set of companies with no overlap. A finding appears here only if it held up on both. Findings that failed this test are kept in the record and reported as refuted rather than deleted.

Why the holdout number is often bigger — and why that is not good news

On most published findings the holdout figure exceeds the discovery figure. That is not evidence the effect strengthened, and we would rather say so than let it read as a selling point.

It is selection. Across all 154 hypotheses that were actually tested, the median holdout-to-discovery ratio is 0.461 — effects shrink out of sample, which is exactly what the winner’s curse predicts, because a finding gets picked for having looked large and some of that size was luck. Among the ones that replicated, the median is 1.638. Only the replicated ones are published. Conditioning on survival is what pushes the number above 1, not anything about the market. The holdout slices are also about a third the size of the discovery slices, so clearing significance there mechanically demands a large estimate; findings that shrank by the ordinary amount simply did not survive to appear on this page.

We checked the obvious alternative — that the most recent stretch of the sample was a more volatile market — and it does not carry the result: standardising absorbs roughly half of a pooled 1.13× gap, leaving most of the effect with selection and no step change in volatility at the split. So read the holdout columns as evidence that the direction and existence of an effect survived unseen data. They are not an estimate of its size. For size, the discovery figure is the conservative one, and the truth is plausibly below both.

Limitations you should read before citing this

Cite this

Every figure on this page comes from the run named below. Quote the run date with the number.

FlinchLab. How much does a stock typically move on the day a company reports earnings?. Historical SEC 8-K Market-Reaction Dataset, version 0.1.1, run dated 2026-08-14. doi:10.5281/zenodo.21986317. https://flinchlab.com/answers/how-big-is-an-earnings-day-move

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